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Startups

A collection of 6 posts

What Working at a Senior Dog Rescue Taught Me About Sales & Marketing

What Working at a Senior Dog Rescue Taught Me About Sales & Marketing

Around 5 years ago, in between startup jobs, I worked at a place called Muttville Senior Dog Rescue. Muttville is, as the name implies, a dog rescue focusing on dogs 7 and older, and they adopt out an impressive 1000 dogs a year. In order to do that, they had

Imposter Syndrome Is For Everyone

Imposter Syndrome Is For Everyone

For those unfamiliar with the term, Wikipedia defines imposter syndrome as “a psychological occurrence in which an individual doubts their skills, talents, or accomplishments and has a persistent internalized fear of being exposed as a fraud.” Essentially - you’re worried that you’re not actually as competent as those

Becoming a Dungeon Master for an Interview

Becoming a Dungeon Master for an Interview

Interviews should be as close as possible to the work that the candidate would do if they join. While that seems like a pretty tautological statement, it is unfortunately not always true. When interviewing as a software engineer, for example, you’ll run into places that lean heavily on algorithms

Should I Apply for a Startup Accelerator?

Should I Apply for a Startup Accelerator?

If you’re a startup founder, you likely have one thing on your mind: How do I build the best company possible? There are many great strategies out there for building a company. Some startup founders self-fund until they make a profit, while others lean on their network to get

A Founder’s Guide to Surviving Family Holiday Parties

A Founder’s Guide to Surviving Family Holiday Parties

The holidays are coming, and along with that will come many questions from well-meaning relatives about the “project” you’ve been working on… also known as: the startup you’ve been working night and day to get off the ground. Navigating these conversations can be tricky, especially if you’ve

So You Have a Customer Retention Problem… Now What?

So You Have a Customer Retention Problem… Now What?

A high churn rate can be an absolute company killer, since it will start to negate your customer acquisition efforts. This guide will walk you through investigating customer retention issues, common customer reengagement tactics, refining your process, and preventing future issues.